COMMON NAME. UNCOMMON MARKETING COMMUNICATIONS.
The YMCA of the Upper
Main Line Capital Campaign
Real people, real needs.
Facing limited space and a growing population, the YMCA needed to expand its faciities to meet the needs of its members.
Stretching from 2002–2004, the campaign to raise funds for the Upper Main Line YMCA—Building the Future, Preserving the Legacy—involved the creation of promotional materials for the silent and public phases, as well as incorporating the campaign into the Y’s ongoing promotional material, including annual reports.
Employing images and testimonials of actual members and volunteers that benefit from the YMCA’s current facilities, the case was made and goals were met. The result? Stop by sometime and take a look.
A visual extension of your brand.
Corporate identity should go beyond just the logo and stationery. It should express an organization’s style, philosophy, and culture—how they want to be perceived among prospective clients and peers. Proper identity can differentiate an organization from it’s competitors, and build loyalty among clients.
HOT OFF THE PRESS
Open Arms Adoption Network Adoptive Parent Brochure
Open Arms Adoption Network—a program of JFCS of Greater Philadelphia—has been offering adoption services and pregnancy options counseling since 1855. They are well known in the community to be an agency with great integrity, fully committed to providing family focused and child-centered services. Smith helped Open Arms develop
Partial List of Clients
• Julian Krinsky Camps & Programs
• The Julian Krinsky Group
• Jewish Family and Children’s Services
• Alconox, Inc.
• Pennock Floral
• FigTree Environmental
• Open Arms Adoption
• Annual Reports
• Brochures, Sales Materials, Newsletters
• Corporate Identity
• Graphic Design
• Tradeshow and Display Graphics
• Website Design
• E-Mail Campaigns
• Stacy Clark Marketing
• GrayHair Software
• Wisler Pearlstine, LLP
• Anapol Schwartz
• Begley, Carlin & Mandio