COMMON NAME. UNCOMMON MARKETING COMMUNICATIONS.
What does the company that wrote the book on electronic technologies development do to educate its clients—and its employees—about their history of innovation? Well, they write a book—literally.
Since 1942, Sarnoff Corporation (formerly RCA Laboratories) has pioneered the development of technologies that we take for granted today. Technologies such as color television, radio, laser, and CMOS integrated circuitry. With over 4,000 patents held, the list continues to grow.
As the number of technologies they research has expanded, however, they found that various research groups within the company often didn’t realize what their colleagues down the hall were working on—and collaboration suffered.
The solution? Working with Director of Corporate Communications Tom Lento, we designed a 96-page hardcover book that reviews Sarnoff’s history of innovation, as well as future possibilities for the next big innovation.
A visual extension of your brand.
Corporate identity should go beyond just the logo and stationery. It should express an organization’s style, philosophy, and culture—how they want to be perceived among prospective clients and peers. Proper identity can differentiate an organization from it’s competitors, and build loyalty among clients.
HOT OFF THE PRESS
Open Arms Adoption Network Adoptive Parent Brochure
Open Arms Adoption Network—a program of JFCS of Greater Philadelphia—has been offering adoption services and pregnancy options counseling since 1855. They are well known in the community to be an agency with great integrity, fully committed to providing family focused and child-centered services. Smith helped Open Arms develop
Partial List of Clients
• Julian Krinsky Camps & Programs
• The Julian Krinsky Group
• Jewish Family and Children’s Services
• Alconox, Inc.
• Pennock Floral
• FigTree Environmental
• Open Arms Adoption
• Annual Reports
• Brochures, Sales Materials, Newsletters
• Corporate Identity
• Graphic Design
• Tradeshow and Display Graphics
• Website Design
• E-Mail Campaigns
• Stacy Clark Marketing
• GrayHair Software
• Wisler Pearlstine, LLP
• Anapol Schwartz
• Begley, Carlin & Mandio