610.688.8390
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610.688.8390

Pennock Floral

Philly’s oldest floral wholesaler stays young.

Based in Philadelphia, with eight locations along the East coast, Pennock Company has pioneered the concept of floral wholesaling since 1882. But their graphic identity—and internal workflow— were not keeping up with the times. Smith was charged with:

Completely rebranding Pennock through the creation of new logo, identity, and messaging.

Implementing the brand throughout all materials—from invoices to delivery vans.

Modernize the website by consolidating  purchasing of the eight branches through one source—thus, realizing  savings that are passed on to customers—and giving customers the opportunity to see real-time product availability while placing and tracking orders online.
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Irish Jewish Museum
Pennock Floral
JFCS
Empower
Sarnoff
JKG
Alpha Associates
Julian Krinsky Camps & Programs
email
Wisler Pearlstine
Anapol Schwartz
JFCS Fundraising Direct Mail
YMCA Upper Main Line
Open Arms Adoption
ReelAbilities Film Festival
ReelAbilities Film Festival
  CORPORATE IDENTITY

A visual extension of your brand. 

Corporate identity should go beyond just the logo and stationery. It should express an organization’s style, philosophy, and culture—how they want to be perceived among prospective clients and peers. Proper identity can differentiate an organization from it’s competitors, and build loyalty among clients.
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  HOT OFF THE PRESS

Open Arms Adoption Network Adoptive Parent Brochure

Open Arms Adoption Network—a program of JFCS of Greater Philadelphia—has been offering adoption services and pregnancy options counseling since 1855. They are well known in the community to be an agency with great integrity, fully committed to providing family focused and child-centered services. Smith helped Open Arms develop
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Open Arms Adoption
Corporate Identity
Partial List of Clients
• Julian Krinsky Camps & Programs 
• The Julian Krinsky Group
• Jewish Family and Children’s Services 
• Alconox, Inc. 
• Pennock Floral 
• FigTree Environmental 
• Open Arms Adoption
Core Services
• Advertising 
• Annual Reports 
• Brochures, Sales Materials, Newsletters
• Corporate Identity 
• Graphic Design
• Packaging 
• Tradeshow and Display Graphics 
• Website Design 
• E-Mail Campaigns



• Stacy Clark Marketing 
• PharmaSeq 
• GrayHair Software 
• HRMM&L 
• Wisler Pearlstine, LLP
• Anapol Schwartz
• Begley, Carlin & Mandio