COMMON NAME. UNCOMMON MARKETING COMMUNICATIONS.
The Julian Krinsky Group
Julian Krinsky gets serious about having fun.
Julian Krinsky summer programs are known internationally for providing fun and educational summer experiences for over 4,000 teens each year. Many of these programs are done in partnership with prestigious universities and companies. Unknown to many, however, is that parent company The Julian Krinsky Group also offers year-round sports and recreational services such as event staffing and property management.
So how do you gain credibility with prospective business partners when your primary promotional material is aimed at teenagers? Answer: create a leave-behind and website (going live early 2014) that speaks to adults in business and academia, yet, never loses touch with the fun and exciting nature of JKG’s summer programs —and educates prospects on the variety of year-round services that JKG provides.
A visual extension of your brand.
Corporate identity should go beyond just the logo and stationery. It should express an organization’s style, philosophy, and culture—how they want to be perceived among prospective clients and peers. Proper identity can differentiate an organization from it’s competitors, and build loyalty among clients.
HOT OFF THE PRESS
Open Arms Adoption Network Adoptive Parent Brochure
Open Arms Adoption Network—a program of JFCS of Greater Philadelphia—has been offering adoption services and pregnancy options counseling since 1855. They are well known in the community to be an agency with great integrity, fully committed to providing family focused and child-centered services. Smith helped Open Arms develop
Partial List of Clients
• Julian Krinsky Camps & Programs
• The Julian Krinsky Group
• Jewish Family and Children’s Services
• Alconox, Inc.
• Pennock Floral
• FigTree Environmental
• Open Arms Adoption
• Annual Reports
• Brochures, Sales Materials, Newsletters
• Corporate Identity
• Graphic Design
• Tradeshow and Display Graphics
• Website Design
• E-Mail Campaigns
• Stacy Clark Marketing
• GrayHair Software
• Wisler Pearlstine, LLP
• Anapol Schwartz
• Begley, Carlin & Mandio